GM Update from Pollstar Live Conference
Submitted by: A.J. Boleski, General Manager
On Tuesday of this week, our Director of Sales and Marketing, Sarah Haertl, and I traveled to Los Angeles for the Annual Pollstar Live Conference. This is the first of three annual booking conferences that our staff attends each year, the others being in Nashville and New York.
The 3-day Pollstar Live conference attracts more than 1,200 building managers and staff, promoters, agents, and other industry professionals. Industry analyst and well-known blogger, Bob Lefaetz started the conference by serving as the moderator for the Keynote session, which featured the author of the book, “Moneyball: The Art of Winning An Unfair Game”. The book was made into a movie featuring Brad Pitt. Billy Beane, the Oakland A’s General Manager was on hand to discuss the story and how it applies to the concert business, as smaller markets and venues look for unique strategies in competing against larger ones.
In addition, sessions were held on such topics as promoter partnerships, comedy shows, social media marketing, managing event calendars, information overload, event safety, trends in touring concerts, and selling tickets via social media. We were also able to gather leads on several shows that may be hitting the road later in the year.
This conference was a great opportunity to meet face-to-face with many of the agents and promoters that we work with on a daily basis in effort to bring the top concerts and family shows to INTRUST Bank Arena. In addition, we were able to attend an SMG reception that allowed for much more interaction with agents and promoters. The networking and resources that we receive through Pollstar Live and similar conferences allows us to bring back ideas and trends from some of the industry’s leading venues and professionals, as we strive to be a Top 25 venue in the country.